Trader Joe's co-founder Theo Albrecht dead at 88. His golden formula lives on to help YOU profit!

[Garrett L Hutsko]

div class='posterous_autopost'hr / pTodayrsquo;s article is about the excellent store called strongTrader Joersquo;s/strong and the practices that have made them a rising organization. We have a strongTrader Joersquo;s/strong near us as well as an strongAldirsquo;s/strong, both of which we have visited. This article catches the essence of Traders Joersquo;s and how they got their start. Please send me your comments at a href="mailto:[e-mail]"[e-mail]/a and let me know what you think./p hr / h2Originally Published: 18-Nov-10/h2 h1spanTrader Joe's/span co-founder spanTheo Albrecht/span dead at 88. His golden formula lives on to help YOU profit!/h1 h2by Dr. Jeffrey Lant/h2 hr / pTry, if you can, to imagine Germany in 1945, particularly the industrial Ruhr basin. It was, as a result of relentless Allied bombings, pulverized, a scene of complete chaos and confusion. A less likely locale for the birthplace of one of Europe's greatest fortunes could hardly be imagined. However, ex-German soldiers Karl and Theo Albrecht made it so. Just how they did not only makes for riveting reading... but presents you with one insight after another that will help you bring their golden touch to your business./p pstrongAldi/strong, co-owner of strongTrader Joe's,/strong triumphed by delivering no-frills but super-cheap retail offers./p pThe formula worked like this: strongAldi/strong (strongTrader Joe's /strongparent company) "concentrated on the basics: a limited selection of goods for daily needs."/p pstrongAldi /strongcarries a limited selection of fastest-selling, nonperishable consumer items, a strategy that allowed them to increase order volume, cut handling costs and waste, and buy their goods cheap -- savings immediately passed on to the delighted consumer./p pThe formula delivered one golden result after another. Immediately following World War II, the brothers took over the single grocery store owned by their parents. By 1950, they were running 13 stores. Five years later they had expanded throughout the Ruhr. Rapid Pan-European and U.S. growth (as strongTrader Joe's/strong) followed.... as did the multi-billion dollar fortune shared by the brothers./p pA closer look inside strongTrader Joe's /strong success formula/p h31) Limited Choice/h3 pUnlike today's giant supermarkets where are, say, 50 different spaghetti sauces, at strongTrader Joe's/strong you find just a couple. You want spaghetti sauce... you get (excellent) spaghetti sauce... just not every one in creation./p h32) "Different" brands you may not have seen before./h3 pstrongTrader Joe/strong leaves the well-known national brands we all know to the "big guys." Instead it specializes in brands you probably didn't know (before becoming a strongTrader Joe's/strong regular) and won't see on television./p h33) Simple, simple, simple/h3 pstrongTrader Joe/strong stores are smaller than the giant supermarkets. It's easy to get the lay of the land and, in a jiffy, see where everything lives. By contrast, mega stores can leave you breathless and feeling like an explorer./p h34) Fresh (flowers), fresh (bakery) and the best priced wine around (but, as always), limited to a few suppliers/h3 pPer the formula, you get the goodies you want... at prices you'll enthusiastically embrace... but (get the picture?) you won't get choice. You rely on the buyers at strongTrader Joe/strong's to wrestle for good prices on good things on your behalf. Because they succeed, you quickly learn to let them do what they do so well. Who needs 50 spaghetti sauces anyway?/p h35) (Reasonable) service but (characteristically) not lavish/h3 pNeed help? You may expect (because of the relatively bare bones operation) to whistle for it, or go without. In my experience, the service at strongTrader Joe's/strong is about the same as in the giant supermarkets. Particularly in the (awesomely priced) wine department, knowledgeable folk are at hand. (Or, is this just a function of the help at my local neighborhood strongTrader Joe's/strong in Cambridge, Massachusetts?) In any case, no complaints here./p h36) Quirky customer communications/h3 pI read the strongTrader Joe's/strong newsletter for months before I ever visited. The copy (and being a professional copywriter I notice) was quirky, interesting, and so well written you could almost taste the never generally available specials they touted. It was one of the few newsletters I read religiously. And, of course, it worked: I went, I sampled, I was hooked./p h37) Value, always value/h3 pAt strongTrader Joe's/strong, success all rests on value, value, value. You look at the price not with apprehension about impending "sticker-shock" but with gratitude. "Yeah, I can afford that!" And you do. As you carry your purchases to your car, you say a little prayer to keep strongTrader Joe's/strong in the neighborhood... and smile inwardly at how much you got for so little. You are a clever shopper, aren't you?/p h3And the late Mr. Theo Albrecht?/h3 pWe must tip our hat to the dearly departed Theo Albrecht, magic merchandiser in the grand tradition, departed July 24, 2010. Unfortunately little is known of Mr. Theo or his elder brother. In fact, so averse were they from publicity that hardly a photograph is known. Let me venture to speculate a guess about this: they wanted your attention to be 100% on strongAldi/strong and its child, strongTrader Joe's./strong On your next purchase and not their latest profits. Bless him. I hope he finds an eternity of that unsurpassable Trader Joe's key lime tart... or whatever (rock-bottom priced) delicacy he fancies. He deserves it!/p hr / h2Mega Profit Product Showcase:/h2 pstrongraquo;/strong a href="http://www.grandslambiz.com/?rd=bn1F8Smm"Consumer Wealth System ndash; When Was The Last Time You Made Money With 3 Clicks?/a/p hr / h2About the Author/h2 pHarvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc.,where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Lant is the Author of 18 books, a consultant and well known marketer./p pCheck out Siphon Traffic Listbuilder -gt; a href="http://www.grandslambiz.com/?rd=oz6y5gem"http://www.GrandSlamBiz.com/?rd=oz6y5gem/a/p pRepublished with authorrsquo;s permission.a href="http://grandslambiz.com/"http://GrandSlamBiz.com/a./p hr / h2strongGarrett L Hutsko MCEC/strong ndash; President GrandSlamBiz.com amp; Worldprofit Dealer/h2 p==gt; Call me at 703-303-8179 (Please be sure to leave a message)br /==gt; Email me at a href="mailto:[e-mail]"[e-mail]/abr /==gt; Visit my online office a href="http://www.grandslambiz.com/?rd=bi1BrFoJ"http://www.GrandSlamBiz.com/?rd=bi1BrFoJ/abr /==gt; The Ultimate home business yoursquo;ve been looking for is ourbr /VIP Platinum Home Business Package! 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